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Interview: Marijke Leliveld and Hans Risselada on collaborating to study charity giving
Marijke Leliveld nearly fell off her chair when Steven Noordam, director of Kien market research bureau, unknowingly revealed an academic goldmine during his presentation. ‘All I could think was: MINE!,’ laughs Leliveld. ‘I made an appointment with Steven and raced over to Hans: “If we get hold of that data, I’m going to need your help”. I’m useless with a dataset like that, and so our partnership was born.’ Read more about an unexpected discovery that led to a fruitful academic collaboration on our FEB blog.
